Google Maps is a more powerful tool to profile your own business than a static website or Facebook page.
Recently I paid a visit to the Syrian coffee house Aangenaam Aleppo in the Lange Hezelstraat in Nijmegen. The fact that Syrian traditional coffee was made here in particular lured me in. The welcome was very warm. The coffee house / introductory shop is an initiative of Stichting Aangenaam Aleppo and is run on a voluntary basis by a Syrian married couple.
As a Google Local Guide, I wondered if this company could already be found on Google Maps and that turned out not to be the case. I asked the owner if he would let me take some pictures of the business and put them on Google Maps. They thought that was very nice and thoughtful. No sooner said than done: company is now on Google Maps, including opening times and reference to their Facebook page .